• 5 Tips on Getting Insurance for Your Business

    One important step in opening up any business, especially a franchise, is getting the proper business liability insurance. Having proper insurance for your store will protect both you and your business in various situations. But before you begin speaking with representatives from an insurance company, be sure to consider the following tips.



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  • Cosmetic Dentist Marketing : Tips on How to Get More Case Acceptance in Your Practice

    In cosmetic dentist marketing, cosmetic dentists often have difficulties on how to make their patients accept the treatments that they offer them. I've talked to a handful of people (who are cosmetic patients), whom, after I explained what I do for a living, they started telling me that they have all these questions about cosmetic procedures, and they've been wanting to go to their dentist. But the thing is they haven't. What could be their reasons for not accepting such treatments offered in cosmetic dentist marketing? There could be two reasons for this. One is that they would really like to go and give their dentist money for the cosmetic procedure, but they just don't feel any urgency to do it. Or the other reason could be that they just keep forgetting! Being in the field of cosmetic dentist marketing, you should be able to come up with some techniques on how to get more case acceptance from your patients.



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  • Dentist Marketing Strategy : How to Start Your Business Right!

    Starting up with your dentist marketing business means that you have to have ideas on how to start it right. And in dentist marketing you should be able to make your practice compatible with the business. I will share to you good ideas on how to do just that in your own dentist marketing business.



  • Internal Dental Marketing : a Marketing Strategy by Ed O' Keefe!

    In internal dental marketing, making a start with the business means that you have to start it right. You should be able to know how to make your practice come hand-in-hand with the your internal dental marketing business. Among the questions that the doctors asked me in a free tele-class where I invited them: were “How do I know where to start with your marketing?”, and “How do I know if my practice can be helped with marketing?”. I gave them a round about answer. A fair one nonetheless, it explains what you really need to think about in internal dental marketing instead of being misled by a consultant or marketing representative. Presented here are two specific measurements which helps me objectively coach my clients on the “health” of their practice.



  • Choosing the Right Photocopier

    The first thing to think about is how much the photocopier will be used. It is useful working out how many copies are made each month, then the number of future copies and prints, considering business growth. This should help determine the size and speed (cpm/ppm) of the photocopier needed. Look out for whether the photocopier has a duplex function for double sided printing. Setting a photocopier to duplex as default will reduce the amount of paper used.



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